12 Best Agency Rank Tracking Tools to Dominate SERP in 2023

Google has been the number one search engine for a long time. Google is releasing new updates that affect SERP rankings on a monthly basis, and this makes it difficult to keep up with the ever-changing world of SEO without help from tools.

That is not going to change anytime soon, but we all know that there are many other competitors in this space now. If you want to be successful and rank high on Google, you need to do more than just optimize your website and content.

You also need better SERP tracking tools for your agency, so you can see what’s happening with your sites as well as competition – those who are already ranking higher than you!

Don’t worry though; we have compiled a list of 10 best SERP tracking tools for your agency in 2022- the year of mobile first indexing!

Best Agency SERP Rank Tracking Tools?

Before going into in-depth details, the following are my preferred agency rank trackers, in order of priority.

  1. Accuranker
  2. Dashthis
  3. Pro Ranking Tracker
  4. Mangools SERPChecker + SERPWatcher
  5. Advanced Web Ranking
  6. Se Ranking
  7. Serpstat
  8. MorningScore
  9. Serpwatch
  10. Wincher
  11. SEMrush
  12. Ahref

What is a rank tracker?

A rank tracker is a tool that allows you to track your keyword rankings over time. These tools will provide you with valuable feedback about website performance.

It can help you identify whether your SEO efforts are working or not, and also show you how you compare to your competitors.

There are many different rank trackers on the market, but not all of them are created equal.

Several ranking tracking tools have separate functions that serve primarily one purpose, while others are standalone packages that provide various SEO functions.

Is Rank Tracking Important for SEO?

The answer to this question is a resounding yes! Rank tracking should be an important part of your SEO strategy.

If you are not tracking your keyword rankings, you are flying blind and will have no idea whether or not your SEO efforts are paying off.

Not only that, but you could also be losing business to your competitors if they are ranking higher than you for relevant keywords.

What can you do with the help of the position tracking tool?

There are many things that you can do with the help of a rank tracker.

Some of the most common uses include:

  • Tracking your website’s keyword rankings over time
  • Identifying which keywords have moved up or down in ranking
  • Monitoring your competition’s movement and strategies
  • Seeing how your site compares to others in terms of SEO
  • Gathering data to make informed decisions about your SEO strategy
  • Local rank tracking
  • Client reporting

10 key features to look for in Agency Ranking Tracking Software

Okay, let us first show you a list of important criteria you should consider when selecting a website ranking tracker.

Organize and segment ranking data

A company will sometimes use multiple campaign tracking to track its ranking. They must therefore understand and segment data so they can identify problems. 

Similarly, they can tag keywords if they are interested in specific products or services or if they are searching for specific keywords. 

Some rank tracking software only supports keywords and you need to look for tools offering more. 

AccuRanker allows the filtering and segmentation of keyword rankings based on various information points including search engines, search volume location, and other data sources.

Monitor SERP feature movements

SERP features like clipart, photos, videos, snippet ads and maps are becoming increasingly popular among many companies. The SEO agency has to adapt their content strategy to the customer and improve its website to win the feature. 

They can also monitor the SERPs’ keyword movements. For example, the AccuRankers Aggregated SERP Analysis tool allows you to see more than 50 different SERP features moving across all your keywords. 

The dashboard shows your progress on each search engine and how many features they have added to your website.

Monitor rankings across search engines

Agencies work with clients from different countries through different Google searches. 

Google, Baidu and Yandex for Russian. The firm might be using client websites running a YouTube campaign and wanting to track ranked videos on the channel. 

Most ranking tracking programs are designed exclusively for Google. The agency must find ways of monitoring the rankings of the websites. 

For example, AccuRanker (aff) can be selected from search engines such as Google, Facebook, Yahoo.

Generate white-label ranking tracking reports

Agencies must provide white-label reports to their clients. Pro Rank Tracker provides a plethora of powerful ranking reports such as current rankings reports, progress reports and comparison and benchmarks for agencies to share with customers and colleagues.

AccuRanker is compatible with Google Data Studio and other reputable software products for enhanced visual reports – a feature that’s offered for each plan in the plan.

Access to accurate ranking data

A company must ensure that its rankings data are shared with clients to help identify losses or wins quickly. 

Ranking position fluctuates rapidly, so you will need to choose a ranking monitoring software that provides accurate online ranking results or minimum daily updates.

AccuRanker can also update your search results automatically each day, and you’ll get the latest information immediately.

Tracking across location and device

Agencies typically work with customers who operate locally or internationally. This is the main reason for the need for analyzing rankings at the various level of the rankings. 

Moreover, the user should have an option of distinguishing between desktop and mobile rankings. SEMrush allows comparing keywords and keyword positions on desktop and mobile.

Tie rankings to traffic and conversions

The agency must show how search engine rankings directly impact traffic and conversions. It’s easy to find a reliable agency rank tracking app. Using AccuRanker you can find out how many websites are delivering most traffic to your clients in an easy-to-use way. 

The Landing Pages report combines AccuRanker with Google Analytics data into one report.

View historical ranking performance

Agencies must report the effectiveness of their keyword rankings over time. The company therefore requires ranking tracking software that can help show the client how ranking changes during varying intervals such as 7, 30 and 90 days.

SEMrush displays historical ranking performance across date ranges of 7, 60 to 90 days.

Set user access and permissions

The agency needs to also be capable of organizing rank data by customer and sharing specific project data with every customer. 

Besides ProRank Tracker, you can configure clients to get access to you using their own subaccounts. The agency has branded the login page on their clients to avoid any traces of Pro rankings and other features.

Run competitor comparisons

Similar agencies must show customers how visibility varies between tracked keywords and the competition.

SEMrush lists keywords as distribution groups or buckets like the Top 3, Top 10 and The Top 20 to see how well they rank and compare against competitors.

Agency Rank Tracking Tools

Now that you know a little more about what to look for when choosing a rank tracker, it’s important to decide which tool is best for your specific needs.

If you’re looking for a comprehensive ranking tool that offers access to accurate data across location and devices, SEMrush might be the right choice for you. 

But if you’re looking for a tool that can help you quickly compare keyword rankings against your competition accuRanker is the one to get


SEO is serious business, folks. If you want your website to rank higher than the competition, then you need to use our powerful rank tracking tools.

If you’re looking for a keyword rank tracker that’s also great for content marketing, you’ll love SEMrush! 

Not only can you track your keyword rankings, but you can also see how your pages and blog posts rank when people search for them. Plus, with social media tracking, you can keep an eye on all of your important channels at once.



If you’re looking to track your site’s rankings for keywords, you don’t need to break the bank! 

We all know that feeling when you put in all that effort to improve your SEO ranking, and you just don’t see any results. 

It can be really demoralizing, but luckily, we have a way of quantifying those results for you!

With Ahrefs, you can track your site’s ranking position for free–you can even set the tool to notify you about keyword position changes on a daily or periodic basis.

Plus, the nifty graph feature will show you how your keyword ranking has fluctuated over time. Neato!

You can track up to 750 keywords in the standard plan, which should be more than enough for most people. And if you need only to track less keywords, there’s also a lite plan that lets you track up to 250 keywords.


Looking for a reporting tool that is as user-friendly as it is effective? Look no further than DashThis! 

They integrated with over 30+ data sources, so you can get all the information you need in one place. 

And if there’s anything they don’t have integrated, their nifty CSV File Manager can help you add any other data you might want to have in your dashboards. 

At Dashthis, They know that their keyword rank tracker is the bee’s knees. But don’t take their word for it! 

Their amazing customer support team is always available to help you out, no matter how bumbling and confused you may feel.

Plus, if you need a little more hand-holding, that’s totally okay! 

They’re more than happy to walk you through every step of the way.

Pro Ranking Tracker

Pro Rank Tracker is one of the most popular rank tracking tools out there. It’s amazing for checking your keyword rankings and seeing how your website is performing.

Plus, their accuracy is top-notch, they offer free accounts, and their pricing scheme is excellent. Not to mention, their support is always timely and super friendly. And lastly, their interface is top-notch! They even have an API available if you need it.

If you’re in the market for a good keyword rank tracker, Pro Rank Tracker is a decent option. It doesn’t have all the bells and whistles as some of the more expensive options, but it should be more than sufficient for most small and medium businesses.

It supports tracking rankings on over 32 Bing versions, over 35 Yahoo sites, plus over 187 Google sites. 

So no matter where your business is located or what language you’re targeting, Pro Rank Tracker has you covered.

Not only does it have a sweet keyword rank tracker that goes deep to the top 100 results, but the reporting can be in any language you want! Just tweak your system settings and you’re good to go! 

Mangools SERPWatcher

Hey there, SEO-ers! Check out this new suite of digital marketing tools from Mangools.

Its SiteProfiler will analyze your website, while LinkMiner will help you assess your backlinks. 

If you’re in the market for a good keyword rank tracker, you can’t go wrong with SERPChecker or SERPWatcher. But if you’re looking for the cream of the crop, SERPWatcher is the tool for you. 

All you need to get started is your site’s domain, target keywords, search engine platform, and location. Piece of cake!

Saving time is key, you can also import keywords from Mangools’ KWFinder. 

KWFinder is a keyword research tool that’ll help you find the right keywords to target.

And yes, you can track multiple keyword simultaneously.

Advanced Web Ranking

Advanced Web Ranking is like your weird uncle who comes over for Thanksgiving dinner and won’t stop talking about his bowel movements. 

keyword tracking and reporting is the main course, but it’s not very interesting. It’s supported by other things that are more exciting.

If you thought regular keyword rank trackers were amazing, just wait until you hear about Advanced Web Ranking! This tool supports tens of search engines, including Google, Yahoo, and Bing.

But it doesn’t stop there- Advanced Web Ranking also tracks results from over 3,000 other search engines in over 130 different countries! So whatever your international SEO needs may be, this tool is sure to have you covered.

Se Ranking

Yo! If you’re looking for a good keyword rank tracker, you should totally check out Se Ranking. It’s an awesome tool that can help you track your rankings and figure out ways to improve them.

Plus, it’s part of a larger suite of SEO tools that can help you with all sorts of other things (like site audits, backlink tracking, and more). 

They’re one of the most accurate rank trackers around, and their “Monitor Changes” feature is amazing for correlating cause and effect with ranking fluctuations. Plus, their agency analytics are top-notch, and they offer flexible pricing tiers depending on how many keywords you want to track.


The SerpStat Rank Tracker is a complete, easy-to-use SEO tool that is perfect for any size team or agency. It provides you with everything you need to monitor and track your rankings on Google, Bing, and Yahoo.

This tool gives you access to the daily, weekly, and monthly SERP updates from the major search engines.

It also lets you track the performance of your keywords across all the major search engines.

The best part of this software is that it’s very easy to use, with an intuitive dashboard and visual reporting features. You can even add unlimited users so that you can manage multiple accounts at once.

It’s a great tool for both small businesses and large agencies, with its intuitive dashboard making it easy to set up and use. If you’re looking for a robust SEO tool, SerpStat is definitely worth a look.


If you are serious about improving your SEO rankings, then it is essential to have a tool that will help you to see where you are currently ranked. Morningscore has developed a tool that will allow you to easily monitor your search engine rankings.

The tool is designed to help you understand where you stand and what you need to do in order to improve your position.

You can also use the tool to compare your rankings to those of your competitors, which will allow you to understand how they rank and where your weaknesses are.

The tool allows you to view the search engine results page (SERP) for the keywords that you are tracking. This allows you to get an idea of what is ranking where and what you need to do to improve your rankings.

I’ve been using Morningscore since about a year now, and I find it pretty good. The UI is nice, and it’s simple enough to understand. It’s also quite accurate when it comes to keyword rankings.

Morningscore is also very affordable, and it’s a tool I highly recommend for those who are just getting started with SEO. 

I found Morningscore to be quite useful for a few reasons. First, you can monitor your entire website from one place. There’s no need to visit different websites and compare their key word rankings. Morningscore does all of that for you.

Second, there’s a dashboard that allows you to see all the information at once, which is helpful if you’re trying to analyze how your SEO efforts are going.

Finally, Morningscore has a unique missions feature that lets you assign keywords and tasks to multiple websites at once, and keep track of your progress. It’s a good way to manage multiple projects.

Overall, I like Morningscore, and I find it to be very useful for my SEO projects.


This is one of those tools that we have to use because it is so essential for our work. We can’t do without it. 

We love the ability to get a report of what is happening with our rankings, and the dashboard has been very helpful for us in understanding where we need to focus our efforts.

SerpWatch has a lot of advanced features that allow us to keep an eye on our rankings, and monitor keyword changes in real time. This tool also helps us see which keywords are performing well and which ones are not.

The dashboard also shows us the data from different countries, devices, locations, and search engines, allowing us to make sure that we are ranking well across all these different devices.

The free plan gives you a lot of data, but we recommend you upgrade to the premium plan for the additional features. It is worth it for the amount of information you get, plus the ability to get detailed reports and see what is happening with your rankings. 

The best feature is, you’ll get instant news and updates in your keyword graph, so you can identify what caused the ranking drop.


Wincher is one of those programs that’s very simple to use, but does a lot. It gives you real-time data on how your rankings are doing, which allows you to track rankings without having to wait until the next report.

It’ll also show you how many pages are indexed and how many pages have been crawled.

You can customize the reports, add keywords, and view the number of times a keyword has appeared in the SERPs. You can also see how many pages are linked to a page. 

Wincher will also tell you how much traffic your site is getting from search engines. You can even set up alerts for keywords that are not being indexed and a number of other things.

If you’re looking for a rank tracker, Wincher is a good option. It does a lot of things, and is fairly simple to use.


Seriously though, if you’re looking for a tool to help you keep an eye on your keyword rankings, Accuranker is a great option. It’s powerful, easy to use, and perfect for agencies and professionals with multiple sites.

It’s not the cheapest keyword tracking software on the market, but I firmly believe you get what you pay for here. Just like with a gym membership, you’re better off investing in a quality keyword rank tracker than going the cheap route and dealing with the consequences (e.g., not getting the results you want).

Accuranker is like your reliable sidekick when it comes to keeping track of your keyword rankings. If one of your keywords experiences a sudden drop in ranking, you’ll be the first to know so you can frantically look for a solution.

Not only it’ll track your keyword rankings like a hawk, but also send you notifications as soon as your average rank drops so you can take appropriate action.

If you’re in the market for agency keyword rank tracking, you’ll love this keyword rank tracking tool! It’s perfect for anyone who wants to track their keyword rankings on a daily basis, monitor their organic search engine results and analyze their landing pages. Plus, it’s accurate as heck!


So there you have it: 12 of the best SERP tracking tools for agencies in 2022 to dominate SEO game. Whichever one you choose, be sure to track your keyword rankings so that you can outrank your competition!

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