Artificial intelligence has come a long way in the last few years and now it’s time to bring it into the realm of copywriting.
Many corporations are already employing AI assistants to manage their content marketing and research processes, freeing up time for their staff members to work on more complex projects or explore other areas.
In the near future, we’ll likely see the rise of even more creative ways that data-driven machine learning can be applied in this area, as well as other industries where copywriting intersects with storytelling.
How AI can help Improve copywriting?
- AI can be used to generate content quickly and efficiently.
- It outperforms human copywriters by automating the entire writing process.
- It can also produce content tailored to specific audiences.
- It increases the efficiency of marketing efforts by using AI for copywriting and other tasks that have been tedious or expensive
You should not think of these AI writers as a replacement for human copywriters.
They are here to assist content writers by generating content ideas when they struggle and getting rid of writer’s block. They can also save time, since AI-generated posts require less approval from you.
4 Best AI Copywriting Softwares.
We can only vouch for what tested and tried. And these are the best according to our Testing. These are all using their own proprietary programs on top of GPT-3 algorithm to create unique and quality content for your copies.
Jasper AI
The first one is in our list is Jasper (conversion AI). If you want the longform then this one is going to be expensive. But for copywriting stuff, $29 plan is enough for most unless you are running an agency.
Jasper comes with lot of templates. It’s very straight forward. Just select a template. Give input. select number of outputs. Then hit the compose button.
There’s free training academy videos as well as 3 expert training session/week. And the community is great with over 22K+ members. This alone speaks the popularity of jasper. Jasper generates more unique content.
Closerscopy
This one also works in a similar way. There’s a library of proven templates. Just load any one of those you like and do as it says replacing example text. Then instruct either through keyboard commands or using the mouse click. Voila! You have your copy!
Rytr
When it comes to the best cost effective Ai copywriting solution, Rytr is the simplest and the best. The UI is free form style and clean. All you have to do is,
Choose your content type
Add some input for context
Select number of variant you need
Click Ryte for me!
Then Rytr generates output.
Rytr vs. Jasper AI vs. ClosersCopy Comparison
| Rytr | Jasper AI | Closerscopy | Anyword | |
|---|---|---|---|---|
| |  |  |  | |
| GPT-3 | Yes | Yes+ | Yes | Yes |
| Use case | 25 | 40+ | Templates Library | 18 |
| Reviews | Rytr review | CI review | coming! | coming! |
| Pricing | Free upto 1000 credits, Premium $29/unlimited | $29/20000words | Life Time Deal![Early bird] Limited time | Start at $19/month [20% discount code: Anyword20] Free 7 day trial! |
| UI | Great | Good | Good | |
| Supported languages | 20 | 25 | 24 | |
| Plagiarism checker | Yes,Copyscape | No | No | |
| Use Cases | 25 | 50+ | 40+ | |
| Tutorials | Decent | Great | Not many | |
| Get Started | Start Ryting Free Free | Free Training & Trial | Life Time Deal! [Early bird] | Start at $19/month [20% discount code: Anyword20] Free 7 day trial! |
Tips on How to Write Engaging Copy That Will Sell
Understand your readers and the problems they face
The introduction should start with a sentence about the topic (Role of AI writers in the future of copywriting) followed by a sentence or two about what this section is all about.
When considering what to write, it is important to know your audience. Figuring out who your reader is and their motivations will help you tailor your writing style and message to them.
The first step in this process is figuring out what topics are relevant to you and your readers.
The second step involves understanding your readers’ problems and how those problems may be solved with the help of content that you create.
Finally, take into account any other factors that make up your reader’s lives such as location, age, job etc.,
Know your competition and their tactics
So how do you know what your competitors are doing and what they’re spending on marketing?
You can use tools like Google Trends, Twitter Advanced Search, and Reddit to find out.
Use industry-specific keywords in your search queries.
Look at their social media pages, especially if they have a lot of followers or likes.
Examine their website to see if their content strategy is similar to yours.
If it is, then you should try a new tactic or tool that might be more effective than the one that they are using.
Position your product or service as a solution to the readers’ problems
There are many ways that you can do this. One of the most important is understanding their current situation and how it affects their problem and what they want to solve it.
Brainstorm potential solutions for your reader’s problem. Consider what the reader needs, wants, and desires in order for their problem to be solved.
Consider what ideas would work best with your business or offer.Create a compelling headline that makes readers want to read more
Create a compelling headline that makes readers want to read more
The most important part of creating a text is the headline. It’s what gets people interested in reading and it’s what makes them stop.
The best headlines are short and to the point.
They grab the reader’s attention in less than three words and they don’t give too much information about the text.
They also have a catchy, alliterative or rhyming sound to them making them even more appealing.
Lastly, they are either humorous or intriguing which will make readers want to read on no matter how bad it is.
Use persuasive copy that will drive sales conversions
Persuasive copywriting is the art of combining the power of words with psychology to influence people and persuade them to take a desired action.
As you will be aware, persuasive writing is not just about making a sale. It can be used for many other purposes such as sharing a message that will encourage people to take action or make changes in their lives.
Based on this, we can say that persuasive copywriting is not only about making sales conversions but also about encouraging people to make changes in their lives.
Avoid these 6 copywriting mistakes
- Don’t use fake testimonials, they will backfire on you.
It’s better to use real testimonials from your clients than to create fake ones. Your potential customers will be able to tell the difference.
- Don’t make claims that can’t be backed up by data.
As a copywriter, it is important to understand the statistics and data behind your writing. Without proper data backing up your claims, the audience can be skeptical and doubtful.
- Don’t oversell your product or service, let the customer do it for you.
If you’re selling a product or service and you tell the customer that it is the best thing in the world, they will either believe it or not. If they don’t believe it, then your credibility goes out the window. You have to give subtle hints about how great your product is without sounding like an infomercial.
- Spend time on research and understanding your audience – this will help with the persuasive aspect of your copywriting.
Research is an essential part of writing copy. It helps to understand the audience you are trying to sell your product or idea to. This is also what makes persuasive copywriting so effective – understanding your audience and what will speak to them most.
- Test and measure what is working and what isn’t by using A/B testing to see which creative headline is performing better or which offers are more appealing to customers.
A/B testing is a great way to test which types of messaging work best for customers, and ensure you’re providing the best experience possible. It can help you make more positive changes to your customer’s experience in the future, too.
- Use strong calls to action
Calls to action are the cornerstone of any successful marketing campaign. They are effective in terms of motivating people to take a desired action and can be used for just about anything. Whether you are marketing an event, an idea, a product or service, calls to action will have a positive impact on your results.
Conclusion
I would suggest that you join the free trial to test AI copywriters out and see if they suit your needs.
At the end of the day, AI can’t be a replacement for copywriters because AI is limited in its creativity.
AI may be able to produce content that is technically correct, but it can’t produce content that meets the emotional needs of the audience.
Copyrighters are the ones who provide the creativity and human touch to the copy they create.