12 Best Tools for copywriters to Explore in 2023

Looking to take your copywriting career to the next level?

You’re in the right place.

So, what’s on this page…?

The trick is simple:

I want to share with you my favorite tools for copywriters .

Because I’ve used some of it. And they’ve helped me… So I want to share them with you.

As a newbie writer, I love testing new tools. And working on better skills. And learning more things that help me craft better content.

Here’s my list of the best tools for copywriters…

1) Jasper ai (starting at $29)(free 10K words)

Hands down! this is the best tool I’ve ever bought. If you’re looking to explode your sales copy, there’s this cool tool called Jasper AI. And yes it is as good as it sounds! It works on 3 core pillars of human psychology: reciprocity, social proof and scarcity.

You see… when you use these tools in your sales copy… people buy more from you. So if you are a bit low on cash now, buy the starter plan and to fully unlock, Get the Boss Mode with the Unlocked compose button and longform.

2) Grammarly (free)

This is one of my favorite free tools of all time, because it helps you craft better copy (and check your grammar). Grammarly is an automated writing improvement app.

It checks for over 250 types of errors in English, including plagiarism, and suggests improvements to spelling, grammar and word choice. 

I use this small tool every day to write emails or blog posts and some of my clients use it as well.

It is one of the most recommended tools by copywriters and bloggers around the world because it helps you write smoother, better quality content – although you do have to pay for a premium account if you want to use it on a daily basis.   Learn more about Grammarly here.

3) Hemingway Editor (free trial)  

This is another one of my favorite free tools. It’s a great online grammar checker and content writing tool for copywriters, bloggers & journalists.

The best thing about it is that it helps you write better content by pointing out unclear prose—the kind that makes it hard to understand what you’re trying to say, the kind that makes your writing dull and boring.

I use it when I’m writing blog posts (especially my longer articles) and sometimes I just open it up to check a sentence before publishing an article. 

Overall, this is one of the best tools for copywriters, whether you’re new to blogging or have been doing it for years!

4) Thesaurus (free)

If you’re writing copy for your company, one of the best ways to improve it is by using synonyms and related words. It will help you avoid repetition in your articles and blog posts, which makes it easier to understand what you’re trying to say and provides variety.

In fact, most of the tools I use are synonyms of each other and allow you to check your writing for similar words, which is important because it helps you avoid repetition by using different words.

But sometimes it’s hard to come up with new ways to say things… So Thesaurus comes in handy and can help you find related words for what you’re trying to say.

You can find most of the Thesaurus synonyms here .

5) CopyScape (free)

This online tool will help you make your content unique, it will check your content for duplicates and give you an easy way to tell if someone stole any of your ideas.

You just need to paste your content into the box, and it will come up with a report on the top matches.

6) Open Site Explorer by Moz (you need a Moz account – paid) One of my favorite ways to research popular pages in any niche. And this great tool helps me find great content to include in my blogs or articles I’m writing for clients.

It allows me to run a quick report on the most popular pages in any niche, it shows me the social shares of my selected pages and what kind of external links they have pointing to them. It’s a great way to find out if your potential competitors are linking to each other (and you can do the same) 

7) Google Keyword Planner Tool (free) This is another one of those tools which isn’t really specific for copywriters – but because keywords play such an important role when we’re writing content, this tool helps you come up with relevant keywords that your target audience actually uses when searching online.

This is useful for copywriters who want to write content that’s easy to find online with relevant and popular keywords.

8) OnPage.org (was free, now paid) Another great tool for copywriters who are mainly focused on SEO and online marketing.

In fact, if you do your keyword research in the Google Keyword Planner Tool, then this is the next step – it analyzes your keywords and shows you how many pages are ranking with those terms .

And use this tool to make sure that the page I’m writing has a chance of ranking higher than my competitors’ pages in search results.  

It also shows me what kind of content other successful sites have used in order to rank well online, and it gives me ideas for creating more relevant content for my readers.

9) Yoast’s WordPress SEO Plugin (it’s free and highly recommended by experts)

This is the WordPress plugin I use on all of my blogs.

I won’t lie, it’s not the easiest to install and set up – but once you’ve done it right, your blog will have a lot more chances of ranking higher in search engines than if you don’t use this great SEO plugin for WordPress .

It helps me write better content with optimized headings, paragraphs and meta titles, as well as makes sure that all images have metatags and are easy to find online by Google spiders. 

And even though I’m mostly focused on content marketing these days (I do some freelance writing as well), I’d be happy to provide any assistance or answer any questions you may have about setting up your business properly.

10) BuzzSumo (paid – $99/month) This is one of those tools that are great if you’re just starting out in your business as a copywriter and you’re trying to build up your online presence.

This tool allows you to find all the most popular content written about any topic or niche, doing a quick search on social media with a few clicks of the mouse. It also shows you the most shared content from different social networks on any topic or niche.

It’s another great way to get ideas for blogs and articles , it’s easy enough to use for anyone who has basic computer skills, but powerful enough to find the most viral content online on any niche.

11) Answerthepublic.com (free) If you’re just starting out in your copywriting business , then this free web app is an easy way to get a lot of questions answered about your chosen niche market so that you can write blog posts and articles better for that particular audience .

Just type in your topic or keyword into the search area, press enter and you’ll be shown 32 simple questions from real people on Google Answers.

12) Ubersuggest (free)

This is another great tool that will help you to find more questions for your target audience. Just type in one word and it shows you the most searched phrases on Google for that word.

All the ones with a green line beside them are questions . So if you’re writing content about any business niche or online topic then this is an easy way to get good ideas from real people who are already asking those same questions online. 

That’s it. If you have any questions for me about these tools, please leave a comment below.

I’m always happy to help newbie copywriters, so just drop me a note via email, Facebook or in the comments section below.

Best wishes and I wish you great success!  

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